Все книги жанра классический маркетинг - Страница 4
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Путь юриста для чайников, или 20 способов найти клиентов Путь юриста для чайников, или 20 способов найти клиентов
Часто люди, открывающие свое дело, максимально подвержены влиянию из "вне". Советчиков "как создать...
SMM. Маркетинг в социальных сетях SMM. Маркетинг в социальных сетях
SMM-кампании работают довольно эффективно и нельзя пренебрегать этим инструментом. Для раскручивания...
Маркетинг услуг на примере туристического бизнеса. Часть 1: маркетинго... Маркетинг услуг на примере туристического бизнеса. Часть 1: маркетинговые исследования
Рассматриваются теоретические и методические основы маркетинга услуг на примере туристического бизне...
500+ уникальных торговых предложений 500+ уникальных торговых предложений
Книга адресована владельцам бизнеса, руководителям, топ-менеджерам – как опытным бизнесменам, так и...
The Global Market The Global Market
The twin forces of ideological change and the technology revolution make globalization the single mo...
Agency Account Handling Agency Account Handling
Agency Account Handling strives to distinguish between good account handling and great account handl...
Pricing on Purpose Pricing on Purpose
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tact...
New Consumer Marketing New Consumer Marketing
Because of the Internet and globalization, the fast moving consumer goods market has been turned on...
Customize the Brand Customize the Brand
This book explores the increasingly important topic of brand building within the one-to-one concept....
Customer Management Excellence Customer Management Excellence
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping...
Creating Market Insight Creating Market Insight
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying s...
Scenarios in Marketing Scenarios in Marketing
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you w...
Value-based Marketing Value-based Marketing
This book provides a clear practical introduction to shareholder value analysis for the marketing pr...
Brand Innovation Manifesto Brand Innovation Manifesto
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest...
Cadbury's Purple Reign Cadbury's Purple Reign
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an icon...
Conversations with Marketing Masters Conversations with Marketing Masters
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo...
Logos and No Gos Logos and No Gos
Logos and No Gos ought to be mandatory reference material for all managers of branded products and s...
The Marketing of Technology Intensive Products and Services The Marketing of Technology Intensive Products and Services
This book provides the basic models and methods for the profitable use and marketing of advanced tec...
Innovative Team Selling Innovative Team Selling
Sales teams have the potential to do great work. Most sales teams do not devote enough energy to mee...
AI for Marketing and Product Innovation. Powerful New Tools for Predic... AI for Marketing and Product Innovation. Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers cr...