Все книги автора David Aaker A.
Найдено 2 книг
Three Threats to Brand Relevance. Strategies That Work
Three Threats to Brand Relevance. Strategies That Work
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immun...
Brand Relevance. Making Competitors Irrelevant
Brand Relevance. Making Competitors Irrelevant
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market...