Все книги автора Malcolm McDonald
Найдено 4 книг
Marketing and Finance
Marketing and Finance
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this pr...
Marketing Plans
Marketing Plans
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edit...
Marketing Plans for Services
Marketing Plans for Services
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and e...
Market Segmentation. How to Do It and How to Profit from It
Market Segmentation. How to Do It and How to Profit from It
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the...