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—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tact...

Agency Account Handling strives to distinguish between good account handling and great account handl...

Because of the Internet and globalization, the fast moving consumer goods market has been turned on...

This book explores the increasingly important topic of brand building within the one-to-one concept....

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping...

Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying s...

This book provides a clear practical introduction to shareholder value analysis for the marketing pr...

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you w...

This book's unique perspective stems from its “knowledge diamond” framework to examine how individua...

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest...

This book takes stock of the state of the question on innovation in a particular area of education a...

Das Buch bietet Ihnen eine Fülle verblüffender Zukunftsszenarien und kühner Visionen – ein Pool, aus...

Effective Training & Development is essential if you are to continuously get the best from your peop...

Praise for Zebras and Cheetahs «It's not the big that eat the small. Today, it's the fast that eat t...

A just-in-time guide for revamping distressed companies Drawn from the author's decades of experienc...

The Right Projects Done Right! reflects the advances that have been made since the concern for manag...

Today’s new breed, eXtreme projects are different. They feature high speed, high change, high comple...

If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin,...

This book reveals the Secrets to Service Success by analyzing four service companies that grew from...

Work-based learning is Joe Raelin’s unique way of incorporating a number of action strategies—such a...