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Multimedia-Based Instructional Design is a thoroughly revised and updated second edition of the best...

Extensive research has proven that both personal and business success have more to do with emotional...

Dieses Buch beschreibt die Möglichkeiten des Internets als Kommunikations- und Marketingmedium ganzh...

The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true p...

This is not a 'how to' book about branding. Instead it outlines approaches that will increase the ac...

During the last thirty years, a wide range of product companies throughout the Western economies hav...

Market Research Best Practice is a compilation of the best discussion papers, case studies and metho...

2000 to 2010 was a remarkable decade for real estate. It started with the dot.com bubble and ended w...

Population growth, rising property prices and the dream of a new lifestyle have made body corporate...

Take advantage of today's real estate market to find great properties at incredible prices Our recen...

This book provides a comparative account of the process of urban regeneration and examines the facto...

Stop Buying Mutual Funds is the book that Bay Street still doesn't want you to read! For years, mill...

A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an icon...

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo...

Logos and No Gos ought to be mandatory reference material for all managers of branded products and s...

The tools needed to make a better, more informed decision. Decision analysis (DA) is the logic of ma...

This book is intended to show ways to successful cooperation. Going beyond M&A, it demonstrates how...

Effective Training & Development is essential if you are to continuously get the best from your peop...

The sales function is the front-line of any business. Keeping up with the latest sales techniques is...

Effective Training & Development is essential if you are to continuously get the best from your peop...