Все книги автора Joseph Jaffe
Найдено 4 книг
Join the Conversation. How to Engage Marketing-Weary Consumers with th...
Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
With the continued fragmentation of the media and proliferation of media options, the balance of pow...
Flip the Funnel. How to Use Existing Customers to Gain New Ones
Flip the Funnel. How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, i...
Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of...
Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional...
Z.E.R.O. Zero Paid Media as the New Marketing Model
Z.E.R.O. Zero Paid Media as the New Marketing Model
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and...