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Pricing on Purpose Pricing on Purpose
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tact...
New Consumer Marketing New Consumer Marketing
Because of the Internet and globalization, the fast moving consumer goods market has been turned on...
Customize the Brand Customize the Brand
This book explores the increasingly important topic of brand building within the one-to-one concept....
Customer Management Excellence Customer Management Excellence
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping...
Creating Market Insight Creating Market Insight
Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying s...
Scenarios in Marketing Scenarios in Marketing
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you w...
Value-based Marketing Value-based Marketing
This book provides a clear practical introduction to shareholder value analysis for the marketing pr...
Brand Innovation Manifesto Brand Innovation Manifesto
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest...
Cadbury's Purple Reign Cadbury's Purple Reign
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an icon...
Conversations with Marketing Masters Conversations with Marketing Masters
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo...
Logos and No Gos Logos and No Gos
Logos and No Gos ought to be mandatory reference material for all managers of branded products and s...
Supply Chains and Total Product Systems Supply Chains and Total Product Systems
This wide-ranging reader locates supply chain management, lean production and related practice withi...
The Oliver Wight Class A Standard for Business Excellence The Oliver Wight Class A Standard for Business Excellence
The Oliver Wight Class A Standard for Business Excellence is the definitive, comprehensive statement...
The Marketing of Technology Intensive Products and Services The Marketing of Technology Intensive Products and Services
This book provides the basic models and methods for the profitable use and marketing of advanced tec...
Werbekonzeption und Briefing Werbekonzeption und Briefing
Werbe- oder Kommunikationsberater in Unternehmen, Kontakter oder Strategic Planner in Agenturen oder...
Managing Creative People Managing Creative People
A clash between the ideology of growth and the growth of ideas, between control and creativity, betw...
Дзен. Книга Дзен. Книга
Книга будет интересна людям, увлекающимся восточными практиками, йогой, медитацией. Тем, кому интере...
Innovative Team Selling Innovative Team Selling
Sales teams have the potential to do great work. Most sales teams do not devote enough energy to mee...
Алгоритм решения 10 проблемы Гильберта Алгоритм решения 10 проблемы Гильберта
Всем известно, что существуют тройки натуральных чисел, верных для Теоремы Пифагора. Но эти числа в...
Имидж творческого коллектива Имидж творческого коллектива
Книга рассчитана на руководителей творческих коллективов, директоров образовательных учреждений, раб...