Все книги автора Philip Kotler
Marketing 4.0 (versión México)
Marketing 4.0 (versión México)
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la...
GOOD WORKS!
GOOD WORKS!
Unternehmen, die sich heute gesellschaftliche Verantwortung (CSR) auf die Fahnen schreiben, haben fo...
Strategic Marketing For Health Care Organizations
Strategic Marketing For Health Care Organizations
This much-needed text offers an authoritative introduction to strategic marketing in health care and...
Museum Marketing and Strategy
Museum Marketing and Strategy
This newly revised and updated edition of the classic resource on museum marketing and strategy prov...
Ten Deadly Marketing Sins. Signs and Solutions
Ten Deadly Marketing Sins. Signs and Solutions
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing r...
Arts Marketing Insights. The Dynamics of Building and Retaining Perfor...
Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more...
Corporate Social Responsibility. Doing the Most Good for Your Company...
Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause
Today, corporations are expected to give something back to their communities in the form of charitab...
Kellogg on Marketing
Kellogg on Marketing
The business classic, fully revised and updated for today's marketers The second edition of Kellogg...
Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way...
Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis c...
Marketing 3.0. From Products to Customers to the Human Spirit
Marketing 3.0. From Products to Customers to the Human Spirit
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers no...
Market Your Way to Growth. 8 Ways to Win
Market Your Way to Growth. 8 Ways to Win
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive r...
Good Works!. Marketing and Corporate Initiatives that Build a Better W...
Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Phili...
Marketing 4.0. Moving from Traditional to Digital
Marketing 4.0. Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to D...
Winning Global Markets. How Businesses Invest and Prosper in the World...
Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Cente...
The Shift. The Transformation of Today's Marketers into Tomorrow&...
The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by...
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Kno...
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
The most renowned figure in the world of marketing offers the new rules to the game for marketing pr...