Все книги жанра управление маркетингом - Страница 5
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Logos and No Gos Logos and No Gos
Logos and No Gos ought to be mandatory reference material for all managers of branded products and s...
Conversations with Marketing Masters Conversations with Marketing Masters
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo...
The Marketing of Technology Intensive Products and Services The Marketing of Technology Intensive Products and Services
This book provides the basic models and methods for the profitable use and marketing of advanced tec...
Innovative Team Selling Innovative Team Selling
Sales teams have the potential to do great work. Most sales teams do not devote enough energy to mee...
Брендинг Брендинг
В учебном пособии рассматриваются проблемы развития брендинга в Российской Федерации, даны общие пол...
AI for Marketing and Product Innovation. Powerful New Tools for Predic... AI for Marketing and Product Innovation. Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers cr...
В объятиях маркетинга, или когда клиент скупает все В объятиях маркетинга, или когда клиент скупает все
Плохи те маркетологи, которые считают, что маркетинг – это «так сложно!». Эффективный маркетинг всег...
Твой отдел маркетинга Твой отдел маркетинга
Книга предназначена для читателей, обучающихся в рамках специальностей "Маркетинг", "Менеджмент". Кн...
Бренд-менеджмент Бренд-менеджмент
Данное учебное пособие подготовлено преподавателями кафедры маркетинга экономического факультета МГУ...
Three Threats to Brand Relevance. Strategies That Work Three Threats to Brand Relevance. Strategies That Work
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immun...
At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then S... At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA...
The Findability Formula. The Easy, Non-Technical Approach to Search En... The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing
To be successful in business you must be able to attract the right clients and persuade them to buy....
Marketing Calculator. Measuring and Managing Return on Marketing Inves... Marketing Calculator. Measuring and Managing Return on Marketing Investment
This book uncovers the components of driving increased marketing effectiveness and can be applied to...
Subliminal Persuasion. Influence & Marketing Secrets They Don'... Subliminal Persuasion. Influence & Marketing Secrets They Don't Want You To Know
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subl...
Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence
An effective framework for strengthening competitiveness by learning from past deals and applying in...
The Growth Drivers. The Definitive Guide to Transforming Marketing Cap... The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is cr...
Chasing Youth Culture and Getting it Right. How Your Business Can Prof... Chasing Youth Culture and Getting it Right. How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Understand and market to the newest wave of millennials Whether you're a business professional tryin...
Attention! This Book Will Make You Money. How to Use Attention-Getting... Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your Revenue
Drive Web traffic and take your business into the future In todays social Web marketplace, attention...
Flip the Funnel. How to Use Existing Customers to Gain New Ones Flip the Funnel. How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, i...
The Book of Business Awesome / The Book of Business UnAwesome The Book of Business Awesome / The Book of Business UnAwesome
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—...