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Resonate. Present Visual Stories that Transform Audiences
Resonate. Present Visual Stories that Transform Audiences
Reveals the underlying story form of all great presentations that will not only create impact, but w...
Brand Relevance. Making Competitors Irrelevant
Brand Relevance. Making Competitors Irrelevant
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market...
Convert Every Click. Make More Money Online with Holistic Conversion R...
Convert Every Click. Make More Money Online with Holistic Conversion Rate Optimization
A holistic approach to conversion rate optimization that encompasses an entire business—online and o...
Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challe...
Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Ga...
Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movement...
Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor...
Customer Genius
Customer Genius
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and eve...
Marketing For Dummies
Marketing For Dummies
Marketing is one of the most important aspects in business today, but it’s also highly competitive a...
Kellogg on Marketing
Kellogg on Marketing
The business classic, fully revised and updated for today's marketers The second edition of Kellogg...
Visual Social Marketing For Dummies
Visual Social Marketing For Dummies
How to implement a best-in-class visual marketing plan It's no secret that visual content online rea...
Social Media Engagement For Dummies
Social Media Engagement For Dummies
Put «engage» front and center in your social media marketing engagement strategies! When you focus o...
The 15 Essential Marketing Masterclasses for Your Small Business
The 15 Essential Marketing Masterclasses for Your Small Business
Practical and proven masterclasses for simple and effective small business marketing This straightfo...
Z.E.R.O. Zero Paid Media as the New Marketing Model
Z.E.R.O. Zero Paid Media as the New Marketing Model
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and...
Trust Agents. Using the Web to Build Influence, Improve Reputation, an...
Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today'...
The Passion Conversation. Understanding, Sparking, and Sustaining Word...
The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful busi...
Share This. The Social Media Handbook for PR Professionals
Share This. The Social Media Handbook for PR Professionals
Share This is a practical handbook to the biggest changes taking place in the media and its professi...
Infographics. The Power of Visual Storytelling
Infographics. The Power of Visual Storytelling
Transform your marketing efforts through the power of visual content In today's fast-paced environme...
The Vibe. The Marketing Handbook for Every Product, Service and Indust...
The Vibe. The Marketing Handbook for Every Product, Service and Industry
While most companies claim to have a brand, only a few make an authentic connection with customers o...
The Marketing Performance Blueprint. Strategies and Technologies to Bu...
The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success
Discover what's possible when the art and science of marketing collide The Marketing Performance Blu...
The Digital Handshake. Seven Proven Strategies to Grow Your Business U...
The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media
Practical applications for using social media to boost your business Even today's most successful bu...
The Buying Brain. Secrets for Selling to the Subconscious Mind
The Buying Brain. Secrets for Selling to the Subconscious Mind
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the sub...
The Retail Revival. Reimagining Business for the New Age of Consumeris...
The Retail Revival. Reimagining Business for the New Age of Consumerism
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-m...
eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business
eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, i...
Launch. How to Quickly Propel Your Business Beyond the Competition
Launch. How to Quickly Propel Your Business Beyond the Competition
If you've been let down by the undelivered promises of marketing, this book is for you. Launch revea...
Real-Time Marketing and PR. How to Instantly Engage Your Market, Conne...
Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
Launch effective real-time communications to win in today's always-on world Gone are the days when y...
Social Nation. How to Harness the Power of Social Media to Attract Cus...
Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or pa...
Partnership Marketing. How to Grow Your Business and Transform Your Br...
Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration
Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their asto...
Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Throu...
Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is fi...
Brand Against the Machine. How to Build Your Brand, Cut Through the Ma...
Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Mach...
Kick Ass Business and Marketing Secrets. How to Blitz Your Competition
Kick Ass Business and Marketing Secrets. How to Blitz Your Competition
A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and g...
Beyond Viral. How to Attract Customers, Promote Your Brand, and Make M...
Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Promote your product using the most visceral form of social media-online video Learn how to create c...
Optimize. How to Attract and Engage More Customers by Integrating SEO,...
Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strat...
The Connectors. How the World's Most Successful Businesspeople Bu...
The Connectors. How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless...
Socialnomics. How Social Media Transforms the Way We Live and Do Busin...
Socialnomics. How Social Media Transforms the Way We Live and Do Business
The benchmark book on to the effects and implications of social media on our daily lives, and how bu...
Positioning for Professionals. How Professional Knowledge Firms Can Di...
Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of...
Marketing 3.0. From Products to Customers to the Human Spirit
Marketing 3.0. From Products to Customers to the Human Spirit
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers no...
Maximize Your Social. A One-Stop Guide to Building a Social Media Stra...
Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
Create and maintain a successful social media strategy for your business Today, a large number of co...
The Power of Unpopular. A Guide to Building Your Brand for the Audienc...
The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere alo...
Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable
Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable
Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller...
Visual Marketing. 99 Proven Ways for Small Businesses to Market with I...
Visual Marketing. 99 Proven Ways for Small Businesses to Market with Images and Design
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web...
Changing the Channel. 12 Easy Ways to Make Millions for Your Business
Changing the Channel. 12 Easy Ways to Make Millions for Your Business
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforwa...