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The New Relationship Marketing. How to Build a Large, Loyal, Profitabl... The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web
A top social media guru shares the secrets to expanding your business through relationships People h...
Buy Now. Creative Marketing that Gets Customers to Respond to You and... Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product
Learn the secrets of direct response marketing with the man who created the George Foreman Grill cam...
UnBranding. 100 Branding Lessons for the Age of Disruption UnBranding. 100 Branding Lessons for the Age of Disruption
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age...
Artificial Intelligence for Marketing. Practical Applications Artificial Intelligence for Marketing. Practical Applications
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for...
Work That Works. Emergineering a Positive Organizational Culture Work That Works. Emergineering a Positive Organizational Culture
Use cognitive diversity to your advantage and transform your organization Work That Works is a guide...
Marketing 4.0. Moving from Traditional to Digital Marketing 4.0. Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to D...
Monetizing Innovation. How Smart Companies Design the Product Around t... Monetizing Innovation. How Smart Companies Design the Product Around the Price
Surprising rules for successful monetization Innovation is the most important driver of growth. Toda...
The Agile Marketer. Turning Customer Experience Into Your Competitive... The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole...
The Ways to New. 15 Paths to Disruptive Innovation The Ways to New. 15 Paths to Disruptive Innovation
Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint...
Customer Success. How Innovative Companies Are Reducing Churn and Grow... Customer Success. How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
Your business success is now forever linked to the success of your customers Customer Success is the...
Magnetic. The Art of Attracting Business Magnetic. The Art of Attracting Business
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are abl...
Behavioral Marketing. Delivering Personalized Experiences At Scale Behavioral Marketing. Delivering Personalized Experiences At Scale
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guide...
YouthNation. Building Remarkable Brands in a Youth-Driven Culture YouthNation. Building Remarkable Brands in a Youth-Driven Culture
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the yout...
Connected CRM. Implementing a Data-Driven, Customer-Centric Business S... Connected CRM. Implementing a Data-Driven, Customer-Centric Business Strategy
Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketi...
Romancing the Brand. How Brands Create Strong, Intimate Relationships... Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos t...
What Great Brands Do. The Seven Brand-Building Principles that Separat... What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest
Discover proven strategies for building powerful, world-class brands It's tempting to believe that b...
Big Data Marketing. Engage Your Customers More Effectively and Drive V... Big Data Marketing. Engage Your Customers More Effectively and Drive Value
Leverage big data insights to improve customer experiences and insure business success Many of today...
Branding For Dummies Branding For Dummies
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your busin...
Neuromarketing For Dummies Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversi...
Product Management For Dummies Product Management For Dummies
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role...