Все книги жанра управление маркетингом - Страница 12
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Marketing 4.0. Moving from Traditional to Digital
Marketing 4.0. Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to D...
Monetizing Innovation. How Smart Companies Design the Product Around t...
Monetizing Innovation. How Smart Companies Design the Product Around the Price
Surprising rules for successful monetization Innovation is the most important driver of growth. Toda...
The Agile Marketer. Turning Customer Experience Into Your Competitive...
The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole...
The Ways to New. 15 Paths to Disruptive Innovation
The Ways to New. 15 Paths to Disruptive Innovation
Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint...
Magnetic. The Art of Attracting Business
Magnetic. The Art of Attracting Business
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are abl...
Behavioral Marketing. Delivering Personalized Experiences At Scale
Behavioral Marketing. Delivering Personalized Experiences At Scale
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guide...
YouthNation. Building Remarkable Brands in a Youth-Driven Culture
YouthNation. Building Remarkable Brands in a Youth-Driven Culture
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the yout...
Romancing the Brand. How Brands Create Strong, Intimate Relationships...
Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos t...
What Great Brands Do. The Seven Brand-Building Principles that Separat...
What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest
Discover proven strategies for building powerful, world-class brands It's tempting to believe that b...
Big Data Marketing. Engage Your Customers More Effectively and Drive V...
Big Data Marketing. Engage Your Customers More Effectively and Drive Value
Leverage big data insights to improve customer experiences and insure business success Many of today...
Neuromarketing For Dummies
Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversi...
Book Yourself Solid. The Fastest, Easiest, and Most Reliable System fo...
Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbo...
Marketing to Millennials For Dummies
Marketing to Millennials For Dummies
Market effectively to the millennial mindset Millennials make up the largest and most valuable marke...
Experiential Marketing. Secrets, Strategies, and Success Stories from...
Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers...
Customer-Centric Marketing. Build Relationships, Create Advocates, and...
Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensi...
The Rise of the Platform Marketer. Performance Marketing with Google,...
The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Ris...
Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth E...
Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine
A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will...
Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analyt...
Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Make personalized marketing a reality with this practical guide to predictive analytics Predictive M...
Social Media Marketing For Dummies
Social Media Marketing For Dummies
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social med...
Buyer Personas. How to Gain Insight into your Customer's Expectat...
Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer'...
Gamechangers. Creating Innovative Strategies for Business and Brands;...
Gamechangers. Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing
Shake up and redefine the market by changing your game! A new generation of businesses is rising out...
Inbound Marketing, Revised and Updated. Attract, Engage, and Delight C...
Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engag...
Winning Global Markets. How Businesses Invest and Prosper in the World...
Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Cente...
The Big Data-Driven Business. How to Use Big Data to Win Customers, Be...
The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use...
The Accidental Marketer. Power Tools for People Who Find Themselves in...
The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles
A practical guide for inexperienced marketers who have to develop a marketing strategy With technolo...
Стратегический и операционный маркетинг. Кейсы из коллекции ВШМ СПбГУ
Стратегический и операционный маркетинг. Кейсы из коллекции ВШМ СПбГУ
В сборник включены двадцать кейсов, разработанных преподавателями Высшей школы менеджмента СПбГУ в 2...
Взрывной рост. Как современные быстрорастущие компании совершают успеш...
Взрывной рост. Как современные быстрорастущие компании совершают успешный прорыв
Сложно поверить, но когда-то Airbnb был «тайным оружием» фанатов туризма и любителей поваляться на д...
90 дней. Простая техника, которая делает маркетинг максимально эффекти...
90 дней. Простая техника, которая делает маркетинг максимально эффективным
Креативный маркетинг – это хорошо. Гениальный маркетинг – это отлично. Но мало. Чтобы маркетинг прин...
Маркетинг. Учебник
Маркетинг. Учебник
Предлагаемый читателю учебник «Маркетинг» подготовлен на кафедре маркетинга экономического факультет...
Технологии формирования потребительской лояльности в розничной торговл...
Технологии формирования потребительской лояльности в розничной торговле
В монографии рассмотрены современные подходы к определению понятия «потребительская лояльность», в т...
Управление и маркетинг в АПК
Управление и маркетинг в АПК
Данное пособие включает темы, предусмотренные программой Государственного образовательного стандарта...
Маркетинг
Маркетинг
В России маркетинг в качестве учебной дисциплины прочно вошел в программы университетов, институтов,...
Маркетинг. Учебник для вузов
Маркетинг. Учебник для вузов
В учебнике раскрываются принципы, логика и основные аспекты маркетинговой деятельности рыночных субъ...
Бренд-менеджмент. Учебное пособие
Бренд-менеджмент. Учебное пособие
В пособии отражены основные аспекты бренд-менеджмента. Раскрываются понятийный аппарат и функции бре...
Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change Hi...
Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out fro...
The Shift. The Transformation of Today's Marketers into Tomorrow&...
The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by...
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Kno...
Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
The most renowned figure in the world of marketing offers the new rules to the game for marketing pr...
Creating Value Through People. Discussions with Talent Leaders
Creating Value Through People. Discussions with Talent Leaders
Practical guidance on how to empower people to do their best. Filled with stories by and fascinating...
Convergence Marketing. Combining Brand and Direct Marketing for Unprec...
Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is...