Все книги жанра управление маркетингом - Страница 3
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Logos and No Gos
Logos and No Gos
Logos and No Gos ought to be mandatory reference material for all managers of branded products and s...
Conversations with Marketing Masters
Conversations with Marketing Masters
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the mo...
The Marketing of Technology Intensive Products and Services
The Marketing of Technology Intensive Products and Services
This book provides the basic models and methods for the profitable use and marketing of advanced tec...
Innovative Team Selling
Innovative Team Selling
Sales teams have the potential to do great work. Most sales teams do not devote enough energy to mee...
Брендинг
Брендинг
В учебном пособии рассматриваются проблемы развития брендинга в Российской Федерации, даны общие пол...
AI for Marketing and Product Innovation. Powerful New Tools for Predic...
AI for Marketing and Product Innovation. Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers cr...
В объятиях маркетинга, или когда клиент скупает все
В объятиях маркетинга, или когда клиент скупает все
Плохи те маркетологи, которые считают, что маркетинг – это «так сложно!». Эффективный маркетинг всег...
Твой отдел маркетинга
Твой отдел маркетинга
Книга предназначена для читателей, обучающихся в рамках специальностей "Маркетинг", "Менеджмент". Кн...
Бренд-менеджмент
Бренд-менеджмент
Данное учебное пособие подготовлено преподавателями кафедры маркетинга экономического факультета МГУ...
Three Threats to Brand Relevance. Strategies That Work
Three Threats to Brand Relevance. Strategies That Work
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immun...
At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then S...
At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA...
The Findability Formula. The Easy, Non-Technical Approach to Search En...
The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing
To be successful in business you must be able to attract the right clients and persuade them to buy....
Marketing Calculator. Measuring and Managing Return on Marketing Inves...
Marketing Calculator. Measuring and Managing Return on Marketing Investment
This book uncovers the components of driving increased marketing effectiveness and can be applied to...
Subliminal Persuasion. Influence & Marketing Secrets They Don'...
Subliminal Persuasion. Influence & Marketing Secrets They Don't Want You To Know
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subl...
Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence
Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence
An effective framework for strengthening competitiveness by learning from past deals and applying in...
The Growth Drivers. The Definitive Guide to Transforming Marketing Cap...
The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is cr...
Chasing Youth Culture and Getting it Right. How Your Business Can Prof...
Chasing Youth Culture and Getting it Right. How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Understand and market to the newest wave of millennials Whether you're a business professional tryin...
Attention! This Book Will Make You Money. How to Use Attention-Getting...
Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your Revenue
Drive Web traffic and take your business into the future In todays social Web marketplace, attention...
Flip the Funnel. How to Use Existing Customers to Gain New Ones
Flip the Funnel. How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, i...
The Book of Business Awesome / The Book of Business UnAwesome
The Book of Business Awesome / The Book of Business UnAwesome
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—...
Marketing in the Age of Google, Revised and Updated. Your Online Strat...
Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy
Search has changed everything. Has your business harnessed its full potential? A business's search s...
Marketing Lessons from the Grateful Dead. What Every Business Can Lear...
Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the...
Share This Too. More Social Media Solutions for PR Professionals
Share This Too. More Social Media Solutions for PR Professionals
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practic...
Build a Brand in 30 Days. With Simon Middleton, The Brand Strategy Gur...
Build a Brand in 30 Days. With Simon Middleton, The Brand Strategy Guru
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you ju...
How to Become Filthy, Stinking Rich Through Network Marketing. Without...
How to Become Filthy, Stinking Rich Through Network Marketing. Without Alienating Friends and Family
A contemporary approach to network marketing—from the author of the million-copy bestseller, Your Fi...
The New Rules of Marketing and PR. How to Use Social Media, Online Vid...
The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The international bestseller—now in a new edition When it comes to marketing, anything goes in the D...
The Strategic Storyteller. Content Marketing in the Age of the Educate...
The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizat...
They Ask You Answer. A Revolutionary Approach to Inbound Sales, Conten...
They Ask You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straigh...
Digital Sense. The Common Sense Approach to Effectively Blending Socia...
Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete...
The Art of Digital Marketing. The Definitive Guide to Creating Strateg...
The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
The premier guide to digital marketing that works, and a solid framework for success The Art of Digi...
Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster,...
Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern mark...
Ценовая стратегия компании. Ориентация на потребителя
Ценовая стратегия компании. Ориентация на потребителя
В монографии рассматриваются теоретические и прикладные вопросы, связанные с ориентацией на потребит...
Маркетинг в горной промышленности
Маркетинг в горной промышленности
Приведены базовые положения современного маркетинга и методы его использования на современных предпр...
Маркетинг в бизнес-образовании: инструменты, модели, технологии
Маркетинг в бизнес-образовании: инструменты, модели, технологии
В монографии исследуется императив маркетингового управления в процессе формирования институциональн...
Категорийный менеджмент. Алгоритмы для практиков.
Категорийный менеджмент. Алгоритмы для практиков.
Эта книга написана практиком для практиков. В своей первой книге "Арифметика категорийного менеджмен...
Маркетинг инноваций. Учебник для вузов
Маркетинг инноваций. Учебник для вузов
В учебнике представлены маркетинговые модели, технологии и инструменты, позволяющие генерировать иде...
Арбитраж Трафика: Источники трафика. Креатив. Библиотеки. Масштабирова...
Арбитраж Трафика: Источники трафика. Креатив. Библиотеки. Масштабирование. Книга 3
Третья книга из серии книг "Арбитраж трафика" В Этой книге найдете: *Источники трафика *Создан...
Арбитраж трафика Подготовка к запуску Книга 2
Арбитраж трафика Подготовка к запуску Книга 2
Вторая книга из серии «Арбитраж трафика»В этой книге вы найдете:*Как выбрать нишу и вертикаль*Анализ...
Арбитраж трафика. Подготовка к запуску. Книга 2
Арбитраж трафика. Подготовка к запуску. Книга 2
Вторая книга из серии "Арбитраж трафика" В этой книге вы найдете: *Как выбрать нишу и вертикаль...
Основы маркетинга. Как создавать, завоевывать и удерживать рынки. Фили...
Основы маркетинга. Как создавать, завоевывать и удерживать рынки. Филип Котлер. Кратко
«Эта книга – сокращенный пересказ произведения Philip Kotler «Kotler on Marketing: How to Create, Wi...