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АпперКот конкурентам. Выгоды – клиентам АпперКот конкурентам. Выгоды – клиентам
Дмитрий Кот – один из самых известных копирайтеров, бизнес-тренер, директор Агентства продающих текс...
Маркетинг спортивного события: анализ ключевых характеристик и типовых... Маркетинг спортивного события: анализ ключевых характеристик и типовых маркетинговых функций
В статье рассматриваются специфические характеристики современных спортивных событий, влияющие на их...
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaig...
Marketing Automation. Practical Steps to More Effective Direct Marketi... Marketing Automation. Practical Steps to More Effective Direct Marketing
In today's market, it takes more than good products and services to succeed. Successful marketing re...
Beyond Listening. Learning the Secret Language of Focus Groups Beyond Listening. Learning the Secret Language of Focus Groups
A groundbreaking guide to making one of marketing's most important resources more effective When kid...
Take Their Breath Away. How Imaginative Service Creates Devoted Custom... Take Their Breath Away. How Imaginative Service Creates Devoted Customers
Praise for Take Their Breath Away «Are you bored? We're so spoiled that when something is merely goo...
The Great Formula. for Creating Maximum Profit with Minimal Effort The Great Formula. for Creating Maximum Profit with Minimal Effort
Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunning...
The Marketing Accountability Imperative. Driving Superior Returns on M... The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments
Making accountable marketing decisions to improve the efficiency of spending In this practical guide...
Casting for Big Ideas. A New Manifesto for Agency Managers Casting for Big Ideas. A New Manifesto for Agency Managers
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details im...
101 Marketing Strategies for Accounting, Law, Consulting, and Professi... 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professio...
Marketing Kit for Dummies Marketing Kit for Dummies
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable reader...
Essentials of Supply Chain Management Essentials of Supply Chain Management
Fully revised and expanded, the Second Edition contains valuable tips, techniques, illustrative real...
How to Market, Advertise and Promote Your Business or Service in Your... How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
Create a successful and affordable marketing campaign for your local small business using the tips a...
Passionate and Profitable. Why Customer Strategies Fail and Ten Steps... Passionate and Profitable. Why Customer Strategies Fail and Ten Steps to Do Them Right!
"I’ve always said that education without execution is just entertainment – and Lior illustrates this...
Winning the Professional Services Sale. Unconventional Strategies to R... Winning the Professional Services Sale. Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
An innovative approach to winning more profitable sales in the growing professional services industr...
What's the Secret?. To Providing a World-Class Customer Experienc... What's the Secret?. To Providing a World-Class Customer Experience
What's the Secret? gives you an inside look at the world-class customer service strategies of some o...
Energize Growth Now. The Marketing Guide to a Wealthy Company Energize Growth Now. The Marketing Guide to a Wealthy Company
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B...
Your Internet Cash Machine. The Insiders' Guide to Making Big Mon... Your Internet Cash Machine. The Insiders' Guide to Making Big Money, Fast!
Your Internet Cash Machine takes you buy the hand and leads you through the entire process of buildi...
Faith-Based Marketing. The Guide to Reaching 140 Million Christian Cus... Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers
Most businesses don’t have a good understanding of the faith community and how to market to this hug...
And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radi... And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences...