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Маркетинг: новые тенденции и перспективы
Маркетинг: новые тенденции и перспективы
Данное учебное пособие подготовлено преподавателями кафедры маркетинга экономического факультета МГУ...
Информационные системы и технологии в маркетинге. Учебное пособие для...
Информационные системы и технологии в маркетинге. Учебное пособие для академического бакалавриата
В пособии на основе базовых понятий информатики рассмотрены состав, структура и функции информационн...
Landing, который продает. Пошаговое руководство
Landing, который продает. Пошаговое руководство
Уникальное пособие, по большей степени направленное на читателей со знаниями уровня «Начинающий» и «...
Marketing and Finance
Marketing and Finance
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this pr...
Strategic Social Media
Strategic Social Media
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and...
Global Logistics For Dummies
Global Logistics For Dummies
Deliver global disaster and relief logistics support Explore global manufacturing and distribution l...
Economic Psychology
Economic Psychology
A comprehensive overview of contemporary economic psychology Economic Psychology presents an accessi...
Data Driven
Data Driven
A «how-to» guide to boosting sales through predictive and prescriptive analytics Data Driven is a un...
Der Mind Malus
Der Mind Malus
WAS BEDEUTET DER MIND MALUS? Die unverbesserlichen Schwachen unseres Verstandes. WAS KANN MAN DAGEGE...
Business Intelligence. The Effectiveness of Strategic Intelligence and...
Business Intelligence. The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations
Following a long process of qualitative, quantitative, and empirical research next to Strategic Inte...
Three Threats to Brand Relevance. Strategies That Work
Three Threats to Brand Relevance. Strategies That Work
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immun...
Рынок труда: итоги 2017 и планы на 2018
Рынок труда: итоги 2017 и планы на 2018
Перед вами буклет с нашим ежегодным отчетом о состоянии российского рынка труда. В этом исследовании...
Идеальный маркетинг: О чем забыли 98 % маркетологов
Идеальный маркетинг: О чем забыли 98 % маркетологов
Перед маркетологами всех отраслей вновь и вновь встают вопросы: в чем искать конкурентные преимущест...
Ценовое преимущество: Сколько должен стоить ваш товар?
Ценовое преимущество: Сколько должен стоить ваш товар?
Книга о борьбе за ценовое преимущество. О тяжком труде эффективного ценообразования, который в конеч...
Восприятие брендов и анализ потребительского поведения
Восприятие брендов и анализ потребительского поведения
В монографии представлены исследования, проводимые авторами в течение нескольких лет в области психо...
At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then S...
At the Crossroads. The Remarkable CPA Firm that Nearly Crashed, then Soared
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA...
The Findability Formula. The Easy, Non-Technical Approach to Search En...
The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing
To be successful in business you must be able to attract the right clients and persuade them to buy....
Marketing Calculator. Measuring and Managing Return on Marketing Inves...
Marketing Calculator. Measuring and Managing Return on Marketing Investment
This book uncovers the components of driving increased marketing effectiveness and can be applied to...
Pick Me. Breaking Into Advertising and Staying There
Pick Me. Breaking Into Advertising and Staying There
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can...
Materials Management. An Executive's Supply Chain Guide
Materials Management. An Executive's Supply Chain Guide
A solid introduction to materials management and the tools needed to create a world-class materials...
Advertising For Dummies
Advertising For Dummies
So, you need to create an advertising campaign that brings in more customers, adds more dollars to y...
Strategic Benchmarking Reloaded with Six Sigma. Improving Your Company...
Strategic Benchmarking Reloaded with Six Sigma. Improving Your Company's Performance Using Global Best Practice
A new update of the classic text on benchmarking Strategic Benchmarking Reloaded with Six Sigma upda...
Subliminal Persuasion. Influence & Marketing Secrets They Don'...
Subliminal Persuasion. Influence & Marketing Secrets They Don't Want You To Know
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subl...
Join the Conversation. How to Engage Marketing-Weary Consumers with th...
Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
With the continued fragmentation of the media and proliferation of media options, the balance of pow...
Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence
Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence
An effective framework for strengthening competitiveness by learning from past deals and applying in...
The Growth Drivers. The Definitive Guide to Transforming Marketing Cap...
The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is cr...
Unleashing Excellence. The Complete Guide to Ultimate Customer Service
Unleashing Excellence. The Complete Guide to Ultimate Customer Service
A step-by-step guide to designing and implementing an amazing customer service culture In today's co...
Chasing Youth Culture and Getting it Right. How Your Business Can Prof...
Chasing Youth Culture and Getting it Right. How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Understand and market to the newest wave of millennials Whether you're a business professional tryin...
Attention! This Book Will Make You Money. How to Use Attention-Getting...
Attention! This Book Will Make You Money. How to Use Attention-Getting Online Marketing to Increase Your Revenue
Drive Web traffic and take your business into the future In todays social Web marketplace, attention...
Flip the Funnel. How to Use Existing Customers to Gain New Ones
Flip the Funnel. How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, i...
The Book of Business Awesome / The Book of Business UnAwesome
The Book of Business Awesome / The Book of Business UnAwesome
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—...
Marketing in the Age of Google, Revised and Updated. Your Online Strat...
Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy
Search has changed everything. Has your business harnessed its full potential? A business's search s...
Marketing Lessons from the Grateful Dead. What Every Business Can Lear...
Marketing Lessons from the Grateful Dead. What Every Business Can Learn from the Most Iconic Band in History
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the...
Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and De...
Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi wor...
Share This Too. More Social Media Solutions for PR Professionals
Share This Too. More Social Media Solutions for PR Professionals
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practic...
Build a Brand in 30 Days. With Simon Middleton, The Brand Strategy Gur...
Build a Brand in 30 Days. With Simon Middleton, The Brand Strategy Guru
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you ju...
How to Become Filthy, Stinking Rich Through Network Marketing. Without...
How to Become Filthy, Stinking Rich Through Network Marketing. Without Alienating Friends and Family
A contemporary approach to network marketing—from the author of the million-copy bestseller, Your Fi...
The New Rules of Marketing and PR. How to Use Social Media, Online Vid...
The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The international bestseller—now in a new edition When it comes to marketing, anything goes in the D...
The Strategic Storyteller. Content Marketing in the Age of the Educate...
The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizat...
They Ask You Answer. A Revolutionary Approach to Inbound Sales, Conten...
They Ask You Answer. A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straigh...