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АпперКот конкурентам. Выгоды – клиентам
АпперКот конкурентам. Выгоды – клиентам
Дмитрий Кот – один из самых известных копирайтеров, бизнес-тренер, директор Агентства продающих текс...
Маркетинг спортивного события: анализ ключевых характеристик и типовых...
Маркетинг спортивного события: анализ ключевых характеристик и типовых маркетинговых функций
В статье рассматриваются специфические характеристики современных спортивных событий, влияющие на их...
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaig...
Marketing Automation. Practical Steps to More Effective Direct Marketi...
Marketing Automation. Practical Steps to More Effective Direct Marketing
In today's market, it takes more than good products and services to succeed. Successful marketing re...
Beyond Listening. Learning the Secret Language of Focus Groups
Beyond Listening. Learning the Secret Language of Focus Groups
A groundbreaking guide to making one of marketing's most important resources more effective When kid...
Take Their Breath Away. How Imaginative Service Creates Devoted Custom...
Take Their Breath Away. How Imaginative Service Creates Devoted Customers
Praise for Take Their Breath Away «Are you bored? We're so spoiled that when something is merely goo...
The Great Formula. for Creating Maximum Profit with Minimal Effort
The Great Formula. for Creating Maximum Profit with Minimal Effort
Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunning...
The Marketing Accountability Imperative. Driving Superior Returns on M...
The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments
Making accountable marketing decisions to improve the efficiency of spending In this practical guide...
Casting for Big Ideas. A New Manifesto for Agency Managers
Casting for Big Ideas. A New Manifesto for Agency Managers
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details im...
101 Marketing Strategies for Accounting, Law, Consulting, and Professi...
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professio...
Marketing Kit for Dummies
Marketing Kit for Dummies
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable reader...
Essentials of Supply Chain Management
Essentials of Supply Chain Management
Fully revised and expanded, the Second Edition contains valuable tips, techniques, illustrative real...
How to Market, Advertise and Promote Your Business or Service in Your...
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard
Create a successful and affordable marketing campaign for your local small business using the tips a...
Passionate and Profitable. Why Customer Strategies Fail and Ten Steps...
Passionate and Profitable. Why Customer Strategies Fail and Ten Steps to Do Them Right!
"I’ve always said that education without execution is just entertainment – and Lior illustrates this...
Winning the Professional Services Sale. Unconventional Strategies to R...
Winning the Professional Services Sale. Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
An innovative approach to winning more profitable sales in the growing professional services industr...
What's the Secret?. To Providing a World-Class Customer Experienc...
What's the Secret?. To Providing a World-Class Customer Experience
What's the Secret? gives you an inside look at the world-class customer service strategies of some o...
Energize Growth Now. The Marketing Guide to a Wealthy Company
Energize Growth Now. The Marketing Guide to a Wealthy Company
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B...
Your Internet Cash Machine. The Insiders' Guide to Making Big Mon...
Your Internet Cash Machine. The Insiders' Guide to Making Big Money, Fast!
Your Internet Cash Machine takes you buy the hand and leads you through the entire process of buildi...
Faith-Based Marketing. The Guide to Reaching 140 Million Christian Cus...
Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers
Most businesses don’t have a good understanding of the faith community and how to market to this hug...
And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radi...
And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences...
Inspired Marketing!. The Astonishing Fun New Way to Create More Profit...
Inspired Marketing!. The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell an...
Pow! Right Between the Eyes. Profiting from the Power of Surprise
Pow! Right Between the Eyes. Profiting from the Power of Surprise
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your bus...
Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Compa...
Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to...
The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinki...
The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking
An Adweek Book Master the techniques that top companies use to spark creativity In today's business...
Predicting Market Success. New Ways to Measure Customer Loyalty and En...
Predicting Market Success. New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
Praise for Predicting Market Success «Predicting Market Success has come at the right time for major...
Affiliate Millions. Make a Fortune using Search Marketing on Google an...
Affiliate Millions. Make a Fortune using Search Marketing on Google and Beyond
Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amoun...
Driven. Inside BMW, the Most Admired Car Company in the World
Driven. Inside BMW, the Most Admired Car Company in the World
An exclusive look at one of the world's most successful and controversial companies, and the mysteri...
Why CRM Doesn't Work. How to Win by Letting Customers Manange the...
Why CRM Doesn't Work. How to Win by Letting Customers Manange the Relationship
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet m...
Email Marketing By the Numbers. How to Use the World's Greatest M...
Email Marketing By the Numbers. How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respec...
IdeaWise. How to Transform Your Ideas into Tomorrow's Innovations
IdeaWise. How to Transform Your Ideas into Tomorrow's Innovations
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book...
The Irresistible Offer. How to Sell Your Product or Service in 3 Secon...
The Irresistible Offer. How to Sell Your Product or Service in 3 Seconds or Less
Your customers are going to give you three seconds to make the sale. Do you know what to say in thos...
Hypnotic Writing. How to Seduce and Persuade Customers with Only Your...
Hypnotic Writing. How to Seduce and Persuade Customers with Only Your Words
Discover the secrets of written persuasion! «The principles of hypnosis, when applied to copywriting...
Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal
Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin a...
Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Br...
Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of...
Your Portable Empire. How to Make Money Anywhere While Doing What You...
Your Portable Empire. How to Make Money Anywhere While Doing What You Love
Praise for Your Portable Empire «In a sea of snake oil and get-rich-quick nonsense about fast money...
It's All About Service. How to Lead Your People to Care for Your...
It's All About Service. How to Lead Your People to Care for Your Customers
Practical strategies for better customer service based on the principles of servant-leadership Indiv...
All You Need is a Good Idea!. How to Create Marketing Messages that Ac...
All You Need is a Good Idea!. How to Create Marketing Messages that Actually Get Results
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertisin...
Competing in a Service Economy. How to Create a Competitive Advantage...
Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples...
Indispensable. How To Become The Company That Your Customers Can'...
Indispensable. How To Become The Company That Your Customers Can't Live Without
A five-step strategy for turning a commodity into a necessity When products and services become inte...
Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or...
Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your Business
Companies usually assume if their sales are good, then their brand and reputation must be strong. Bu...