Все книги жанра управление маркетингом - Страница 18
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Ресторан: от одного до сети. Опыт построения и управления Ресторан: от одного до сети. Опыт построения и управления
Автор книги об эволюции ресторанных сетей – ресторатор, за плечами которого бесценный опыт работы в...
120 инструментов локального маркетинга. Сражение на своей территории 120 инструментов локального маркетинга. Сражение на своей территории
Чтобы ресторан стал успешным и зарабатывал больше, необходимы постоянные усилия на локальном уровне....
Основы коммерции. Учебное пособие Основы коммерции. Учебное пособие
В пособии излагается комплекс вопросов, раскрывающих концепцию и сущность коммерции, ее место в восп...
Маркетинг менеджмент Маркетинг менеджмент
Мир маркетинга меняется каждый день. Продолжающаяся глобализация, достижения в области технологий, э...
The Marketing Pathfinder. Key Concepts and Cases for Marketing Strateg... The Marketing Pathfinder. Key Concepts and Cases for Marketing Strategy and Decision Making
Dozens of lively international case studies that help readers put core marketing principles in a rea...
Ценовая политика предприятия. Учебник для вузов Ценовая политика предприятия. Учебник для вузов
В учебнике излагаются сущность политики цен, ее цели и стратегии. Особое внимание уделяется различны...
Essential Tools for Operations Management. Tools, Models and Approache... Essential Tools for Operations Management. Tools, Models and Approaches for Managers and Consultants
The third book in the Essential Tools For series… on the topic of Operations Management Based on Sim...
Брендинг. Учебное пособие Брендинг. Учебное пособие
В пособии рассмотрены теория и методология формирования процесса организации управления брендингом и...
What You Need to Know About Marketing What You Need to Know About Marketing
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet e...
Managing Customers Through Economic Cycles Managing Customers Through Economic Cycles
Whether you are a global Fortune 500 organization or a small business Managing Customers Through Eco...
Social Media Rules of Engagement. Why Your Online Narrative is the Bes... Social Media Rules of Engagement. Why Your Online Narrative is the Best Weapon During a Crisis
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides...
The Handbook of Online and Social Media Research. Tools and Techniques... The Handbook of Online and Social Media Research. Tools and Techniques for Market Researchers
Drawing together the new techniques available to the market researcher into a single reference, The...
Market Segmentation. How to Do It and How to Profit from It Market Segmentation. How to Do It and How to Profit from It
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the...
Online Marketing. A User's Manual Online Marketing. A User's Manual
This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything...
Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes Robin Hood Marketing. Stealing Corporate Savvy to Sell Just Causes
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaig...
Marketing Automation. Practical Steps to More Effective Direct Marketi... Marketing Automation. Practical Steps to More Effective Direct Marketing
In today's market, it takes more than good products and services to succeed. Successful marketing re...
The Great Formula. for Creating Maximum Profit with Minimal Effort The Great Formula. for Creating Maximum Profit with Minimal Effort
Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunning...
The Marketing Accountability Imperative. Driving Superior Returns on M... The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments
Making accountable marketing decisions to improve the efficiency of spending In this practical guide...
101 Marketing Strategies for Accounting, Law, Consulting, and Professi... 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professio...
Marketing Kit for Dummies Marketing Kit for Dummies
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable reader...