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Book Yourself Solid. The Fastest, Easiest, and Most Reliable System fo... Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbo...
Marketing to Millennials For Dummies Marketing to Millennials For Dummies
Market effectively to the millennial mindset Millennials make up the largest and most valuable marke...
Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads
The classic guide to creating great advertising now covers all media: Digital, Social, and Tradition...
Experiential Marketing. Secrets, Strategies, and Success Stories from... Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers...
Customer-Centric Marketing. Build Relationships, Create Advocates, and... Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensi...
The Rise of the Platform Marketer. Performance Marketing with Google,... The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Ris...
Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth E... Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine
A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will...
Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analyt... Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Make personalized marketing a reality with this practical guide to predictive analytics Predictive M...
The Experience. The 5 Principles of Disney Service and Relationship Ex... The Experience. The 5 Principles of Disney Service and Relationship Excellence
Bring Disney-level customer experience to your organization with insider guidance The Experience is...
Service Design for Business. A Practical Guide to Optimizing the Custo... Service Design for Business. A Practical Guide to Optimizing the Customer Experience
A practical approach to better customer experience through service design Service Design for Busines...
Social Media Marketing For Dummies Social Media Marketing For Dummies
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social med...
Buyer Personas. How to Gain Insight into your Customer's Expectat... Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer'...
Gamechangers. Creating Innovative Strategies for Business and Brands;... Gamechangers. Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing
Shake up and redefine the market by changing your game! A new generation of businesses is rising out...
Inbound Marketing, Revised and Updated. Attract, Engage, and Delight C... Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engag...
Winning Global Markets. How Businesses Invest and Prosper in the World... Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Cente...
The Big Data-Driven Business. How to Use Big Data to Win Customers, Be... The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use...
The Accidental Marketer. Power Tools for People Who Find Themselves in... The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles
A practical guide for inexperienced marketers who have to develop a marketing strategy With technolo...
Ценные решения. Как работать с ценами, чтобы прибыль росла Ценные решения. Как работать с ценами, чтобы прибыль росла
Книга о том, как правильно повышать цены, чтобы получать максимальную прибыль, сохраняя лояльность к...
Экспертные продажи: Новые методы убеждения покупателей Экспертные продажи: Новые методы убеждения покупателей
Мир изменился: технические характеристики продукции перестали быть основным конкурентным преимуществ...