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Local Online Advertising For Dummies
Local Online Advertising For Dummies
Kick your local online advertising into high gear with this friendly, timely guide! Add the newest m...
Visual Social Marketing For Dummies
Visual Social Marketing For Dummies
How to implement a best-in-class visual marketing plan It's no secret that visual content online rea...
Social Media Engagement For Dummies
Social Media Engagement For Dummies
Put «engage» front and center in your social media marketing engagement strategies! When you focus o...
Marketing Research Kit For Dummies
Marketing Research Kit For Dummies
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and...
The 15 Essential Marketing Masterclasses for Your Small Business
The 15 Essential Marketing Masterclasses for Your Small Business
Practical and proven masterclasses for simple and effective small business marketing This straightfo...
Z.E.R.O. Zero Paid Media as the New Marketing Model
Z.E.R.O. Zero Paid Media as the New Marketing Model
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and...
How to Be a Fierce Competitor. What Winning Companies and Great Manage...
How to Be a Fierce Competitor. What Winning Companies and Great Managers Do in Tough Times
From best-selling author Jeffrey J. Fox, how the savvy see opportunity – and capitalize on it Econom...
Trust Agents. Using the Web to Build Influence, Improve Reputation, an...
Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today'...
The Passion Conversation. Understanding, Sparking, and Sustaining Word...
The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful busi...
Share This. The Social Media Handbook for PR Professionals
Share This. The Social Media Handbook for PR Professionals
Share This is a practical handbook to the biggest changes taking place in the media and its professi...
Infographics. The Power of Visual Storytelling
Infographics. The Power of Visual Storytelling
Transform your marketing efforts through the power of visual content In today's fast-paced environme...
The Vibe. The Marketing Handbook for Every Product, Service and Indust...
The Vibe. The Marketing Handbook for Every Product, Service and Industry
While most companies claim to have a brand, only a few make an authentic connection with customers o...
The Marketing Performance Blueprint. Strategies and Technologies to Bu...
The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success
Discover what's possible when the art and science of marketing collide The Marketing Performance Blu...
The Digital Handshake. Seven Proven Strategies to Grow Your Business U...
The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media
Practical applications for using social media to boost your business Even today's most successful bu...
The Buying Brain. Secrets for Selling to the Subconscious Mind
The Buying Brain. Secrets for Selling to the Subconscious Mind
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the sub...
The Retail Revival. Reimagining Business for the New Age of Consumeris...
The Retail Revival. Reimagining Business for the New Age of Consumerism
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-m...
eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business
eBoot Camp. Proven Internet Marketing Techniques to Grow Your Business
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, i...
Launch. How to Quickly Propel Your Business Beyond the Competition
Launch. How to Quickly Propel Your Business Beyond the Competition
If you've been let down by the undelivered promises of marketing, this book is for you. Launch revea...
Real-Time Marketing and PR. How to Instantly Engage Your Market, Conne...
Real-Time Marketing and PR. How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
Launch effective real-time communications to win in today's always-on world Gone are the days when y...
Social Nation. How to Harness the Power of Social Media to Attract Cus...
Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or pa...
Partnership Marketing. How to Grow Your Business and Transform Your Br...
Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration
Google, Microsoft, Apple, Starbucks, and Wal-Mart are «category killers.» Why? One key to their asto...
Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Throu...
Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is fi...
The PR Masterclass. How to develop a public relations strategy that wo...
The PR Masterclass. How to develop a public relations strategy that works!
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, w...
The Ultimate Online Customer Service Guide. How to Connect with your C...
The Ultimate Online Customer Service Guide. How to Connect with your Customers to Sell More!
Make your online customers happy—and create new ones—with this winning guide Social media gives you...
Brand Against the Machine. How to Build Your Brand, Cut Through the Ma...
Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Mach...
Kick Ass Business and Marketing Secrets. How to Blitz Your Competition
Kick Ass Business and Marketing Secrets. How to Blitz Your Competition
A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and g...
Beyond Viral. How to Attract Customers, Promote Your Brand, and Make M...
Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Promote your product using the most visceral form of social media-online video Learn how to create c...
Optimize. How to Attract and Engage More Customers by Integrating SEO,...
Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strat...
The Connectors. How the World's Most Successful Businesspeople Bu...
The Connectors. How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless...
Socialnomics. How Social Media Transforms the Way We Live and Do Busin...
Socialnomics. How Social Media Transforms the Way We Live and Do Business
The benchmark book on to the effects and implications of social media on our daily lives, and how bu...
Positioning for Professionals. How Professional Knowledge Firms Can Di...
Positioning for Professionals. How Professional Knowledge Firms Can Differentiate Their Way to Success
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of...
Marketing 3.0. From Products to Customers to the Human Spirit
Marketing 3.0. From Products to Customers to the Human Spirit
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers no...
Maximize Your Social. A One-Stop Guide to Building a Social Media Stra...
Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
Create and maintain a successful social media strategy for your business Today, a large number of co...
The Power of Unpopular. A Guide to Building Your Brand for the Audienc...
The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere alo...
Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable
Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable
Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller...
Visual Marketing. 99 Proven Ways for Small Businesses to Market with I...
Visual Marketing. 99 Proven Ways for Small Businesses to Market with Images and Design
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web...
Changing the Channel. 12 Easy Ways to Make Millions for Your Business
Changing the Channel. 12 Easy Ways to Make Millions for Your Business
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforwa...
Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online...
Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off
Simple, powerful marketing strategies every business can afford to implement There's never been a be...
Good Works!. Marketing and Corporate Initiatives that Build a Better W...
Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Phili...
Crafting the Customer Experience For People Not Like You. How to Delig...
Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand
Deliver a better business experience, for every kind of customer A «one-size fits all» approach to c...