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The New Relationship Marketing. How to Build a Large, Loyal, Profitabl...
The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web
A top social media guru shares the secrets to expanding your business through relationships People h...
Buy Now. Creative Marketing that Gets Customers to Respond to You and...
Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product
Learn the secrets of direct response marketing with the man who created the George Foreman Grill cam...
UnBranding. 100 Branding Lessons for the Age of Disruption
UnBranding. 100 Branding Lessons for the Age of Disruption
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age...
Artificial Intelligence for Marketing. Practical Applications
Artificial Intelligence for Marketing. Practical Applications
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for...
Work That Works. Emergineering a Positive Organizational Culture
Work That Works. Emergineering a Positive Organizational Culture
Use cognitive diversity to your advantage and transform your organization Work That Works is a guide...
Marketing 4.0. Moving from Traditional to Digital
Marketing 4.0. Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to D...
Monetizing Innovation. How Smart Companies Design the Product Around t...
Monetizing Innovation. How Smart Companies Design the Product Around the Price
Surprising rules for successful monetization Innovation is the most important driver of growth. Toda...
The Agile Marketer. Turning Customer Experience Into Your Competitive...
The Agile Marketer. Turning Customer Experience Into Your Competitive Advantage
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole...
The Ways to New. 15 Paths to Disruptive Innovation
The Ways to New. 15 Paths to Disruptive Innovation
Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint...
Customer Success. How Innovative Companies Are Reducing Churn and Grow...
Customer Success. How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
Your business success is now forever linked to the success of your customers Customer Success is the...
Magnetic. The Art of Attracting Business
Magnetic. The Art of Attracting Business
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are abl...
Behavioral Marketing. Delivering Personalized Experiences At Scale
Behavioral Marketing. Delivering Personalized Experiences At Scale
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guide...
YouthNation. Building Remarkable Brands in a Youth-Driven Culture
YouthNation. Building Remarkable Brands in a Youth-Driven Culture
Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the yout...
Connected CRM. Implementing a Data-Driven, Customer-Centric Business S...
Connected CRM. Implementing a Data-Driven, Customer-Centric Business Strategy
Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketi...
Romancing the Brand. How Brands Create Strong, Intimate Relationships...
Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos t...
What Great Brands Do. The Seven Brand-Building Principles that Separat...
What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest
Discover proven strategies for building powerful, world-class brands It's tempting to believe that b...
Big Data Marketing. Engage Your Customers More Effectively and Drive V...
Big Data Marketing. Engage Your Customers More Effectively and Drive Value
Leverage big data insights to improve customer experiences and insure business success Many of today...
Branding For Dummies
Branding For Dummies
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your busin...
Neuromarketing For Dummies
Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversi...
Product Management For Dummies
Product Management For Dummies
Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role...
Book Yourself Solid. The Fastest, Easiest, and Most Reliable System fo...
Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbo...
Marketing to Millennials For Dummies
Marketing to Millennials For Dummies
Market effectively to the millennial mindset Millennials make up the largest and most valuable marke...
Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads
Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads
The classic guide to creating great advertising now covers all media: Digital, Social, and Tradition...
Experiential Marketing. Secrets, Strategies, and Success Stories from...
Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers...
Customer-Centric Marketing. Build Relationships, Create Advocates, and...
Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensi...
The Rise of the Platform Marketer. Performance Marketing with Google,...
The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Ris...
Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth E...
Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine
A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will...
Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analyt...
Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Make personalized marketing a reality with this practical guide to predictive analytics Predictive M...
The Experience. The 5 Principles of Disney Service and Relationship Ex...
The Experience. The 5 Principles of Disney Service and Relationship Excellence
Bring Disney-level customer experience to your organization with insider guidance The Experience is...
Service Design for Business. A Practical Guide to Optimizing the Custo...
Service Design for Business. A Practical Guide to Optimizing the Customer Experience
A practical approach to better customer experience through service design Service Design for Busines...
Social Media Marketing For Dummies
Social Media Marketing For Dummies
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social med...
Buyer Personas. How to Gain Insight into your Customer's Expectat...
Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer'...
Gamechangers. Creating Innovative Strategies for Business and Brands;...
Gamechangers. Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing
Shake up and redefine the market by changing your game! A new generation of businesses is rising out...
Inbound Marketing, Revised and Updated. Attract, Engage, and Delight C...
Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engag...
Winning Global Markets. How Businesses Invest and Prosper in the World...
Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Cente...
The Big Data-Driven Business. How to Use Big Data to Win Customers, Be...
The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use...
The Accidental Marketer. Power Tools for People Who Find Themselves in...
The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles
A practical guide for inexperienced marketers who have to develop a marketing strategy With technolo...
Ценные решения. Как работать с ценами, чтобы прибыль росла
Ценные решения. Как работать с ценами, чтобы прибыль росла
Книга о том, как правильно повышать цены, чтобы получать максимальную прибыль, сохраняя лояльность к...
Экспертные продажи: Новые методы убеждения покупателей
Экспертные продажи: Новые методы убеждения покупателей
Мир изменился: технические характеристики продукции перестали быть основным конкурентным преимуществ...